AI for Managers
A hands-on pathway for managers and professionals to integrate AI into daily work:
communication, analysis, and planning.
Duration: 14 hours (7 Base lessons + 8 Advanced lessons)
Goal: make AI an operational tool to boost productivity, accuracy, and autonomous decision-making.
Content
AI ESSENTIAL
1. Effective communication with AI
Write and rewrite emails/messages with the right tone (professional, negotiating, empathetic). Real-case simulations.
→ Less time, more impact in internal and external interactions.
2. Linguistic review and translation
Use AI to adapt bilingual texts and improve clarity and tone.
→ Clearer, more consistent texts for international audiences.
3. Presentations and documents
Build storyboards, briefs, and slides with AI tools.
→ Up to 80% time saved when producing materials.
4. Data handling and reports
Merge files and auto-summarize tables and charts.
→ Faster, clearer, and more consistent reporting.
5. Digital campaign analysis
GA4 and UTM cleanup, concise insights, automated dashboards.
→ More informed and timely marketing decisions.
6. Templates and operational automations
Create reusable email templates and automated reminders.
→ Lean workflows and fewer repetitive errors.
7. Personalized prompts
Design effective, reusable prompts.
→ Greater autonomy and consistent output quality.
AI ADVANCE
1. Strategic analyses
Auto-create SWOTs, benchmarks, and scenario maps.
→ Faster, data-grounded decisions.
2. Executive document review
AI-assisted rewriting of plans, reports, and executive summaries.
→ Clear, concise, and professional documents.
3. Trends and market
Detect keywords and competitors; build dynamic dashboards.
→ Earlier view of market shifts.
4. Advanced digital marketing
Automate multichannel flows; predictive segmentation.
→ More targeted, higher-performing campaigns.
5. Automated reporting
Summarize documents, emails, and data in minutes.
→ Timely, readable reporting.
6. Intelligent workflows
Integrate digital tools with AI “operational assistants.”
→ Fewer repetitive tasks, more high‑value time.
7. Prompts for analysis and decisions
Design complex prompts for strategic and marketing processes.
→ More consistent, shareable decisions.
8. Final lab – Rakuten case
Apply to real cases (campaigns, sales, reports).
→ Immediate transfer to day‑to‑day operations.
Hanno scelto di lavorare con noi:
